For this project the goal was to redesign the logo and corporate identity of an existing restaurant with new colours and branding such as business cards and stationary to go with the new logo.
Final Work
Final Logo Redesign
Finished Stationary Package
Business Cards (front/back)
Envelopes
Letter Heads
My Process
For this project I wanted to start by researching the restaurant and it's current branding and image to understand its values and general atmosphere so I could know what to incorporate into the new branding and logo. I then went and digitally created a few rough ideas for a logo. I then chose one and reworked it and added colour, then moving on to the other branding the stationary package.
I then used elements and colours from the logo to create consistent and strong branding. I made roughs of the different stationary elements and then moved reworked them a few times until I got something I liked and that worked as one full package.
First Version of Business Card Front
First Version of Business Card back
First Version of Envelope
